Pay-Per-Click Management

Skelton Internet Marketing Company does not take a one-size-fits-all approach when managing your Pay Per Click Campaigns.  Through our consultative approach we get to know your business, your capabilities, and your marketing goals.  With that information, and over ten years of Internet Marketing and Search Engine Optimization (SEO) experience, we design a customized Pay Per Click Campaign for your business.

With Skelton Pay Per Click Campaign Management Services you will benefit from a targeted marketing message that leads customers directly to your business when they are ready to buy.

The Benefits of Pay Per Click (PPC) Advertising:

  • A relatively low cost means of increasing traffic to your website.
  • Get targeted traffic to your website now while you move up in the organic listings.
  • You control your Pay Per Click budget.
  • Pay Per Click can provide an immediate Return on Investment (ROI).
  • Pay Per Click is a great way to test keywords, landing pages, and ad copy to maximize conversions.  We can then use this information to boost the performance of your overall Internet Marketing Strategy.
  • Economical when compared to old school marketing strategies (TV, Radio, Phone books, Outdoor, etc.)
  • Flexibility - Pay Per Click allows you to change your ad copy, target a different market, or demographics, etc., at will.

Our Strategy:

  • The creation of a targeted and professionally designed landing page that converts.  For most businesses, a Pay Per Click campaign is utterly useless if it doesn't result in a sale (a conversion).  The searcher has to be led to some other web page when they click on your Pay Per Click ad.  If that page is not a well-designed, thoroughly tested and optimized selling instrument, you have wasted money on the click.  This is both an art and a science--and we excel in this arena.
  • The development of a targeted, well-budgeted campaign based on the proper selection and use of keywords, and negative keywords.  Using proprietary research and reverse engineering techniques we will seek-out and discover proven, profitable keywords with which to base your campaign upon.  But it doesn't stop there.  We will then test, retest, rinse, and repeat to fine tune your campaign and maximize your Return on Investment (ROI).
  • Develop a high Quality Score.  If your competitor's Quality Score is greater than yours, you will pay more to compete with them.  The Pay Per Click experts at Skelton Internet Marketing Company know how to increase your quality score and make it more difficult for your competitors to keep up with your campaign.
  • The creation of targeted and enticing ad copy.  Getting searchers to take action and click your ad is the goal.  Creating ad copy that switches on the searchers "action motor" is our strategy.  To do this we match the searcher's query as closely as possible in the title, speak the searcher's "language", and create a powerful "call to action."  As well, through testing and tracking, we work to filter out innapropriate prospects and save you money on wasted clicks.
  • Our proprietary research, testing, and analysis techniques are some of the most sophisticated in the industry.  Skelton PPC Management Services will increase your conversion rates and increase the return on your Internet Marketing Budget.

Experience the difference that Skelton Internet Marketing Company can make for your business.

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