Blogging for Local SEO (Local Search Engine Optimization)

Local SEO Blog - Local Search Engine OptimizationBlogs are everywhere. Most websites have them. It would be difficult to use a search engine and not run in to one on the first page of results. Billions of dollars are being made every year using the power of blogs.

So, why aren’t more local businesses using a company blog to help in their local SEO and sales efforts?

It’s likely that they don’t know how to make it work for their businesses, or they doubt their efforts will pay-off so they won’t invest the resources needed to create and maintain it, or perhaps they are working on just getting a website built for their company.

Whatever the reason, most local businesses are not utilizing the power of the blog. This presents a great opportunity for wise local businesses to outperform their competitors.


Why You Should Choose a Local Internet Marketing Agency

Would you engage a Realtor in Biloxi, Mississippi to sell your home in Camarillo, California?  Probably not.  A local Realtor knows the area, knows the people, knows the inventory, etc.  It's a similar situation when you want to engage the services of a local Internet marketing agency in Ventura County.

5 good reasons to choose a local Internet marketing agency:

1. A local agency can do business with you face-to-face.  Communication is vital to a successful Internet Marketing campaign.  Whether it's spending time with you to see and learn about your business, discussing your needs and goals, working directly with you to create promotional photographs and videos, or simply answering questions prior to your signing the Agreement, a local agency is your business partner, and your neighbor.


Local Search Engine Optimization - 5 Tips

These five tried-and-true fundamentals of local search engine optimization can help your local business website rank higher, and ultimately increase traffic and sales.

1. Add or Claim Your Local Listing

First, you will want to add or claim your local business listing in the major search engines: Google Maps, Yahoo! Local, and Bing Local.

Many other sites will automatically find and list information about your business. Usually, this means that your website is left unclaimed, hanging out there in directory limbo.


Search Engine Optimization - 5 Ways to Optimize Your Marketing Videos

Video is a great way to promote your local business.  When handled properly, video can increase sales and help your website rank higher in search engines.  The methods for optimizing a video are similar to the search engine optimization techniques used for other pages of your website.

5 ways to optimize your videos:



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"Skelton gave us great ideas for SEO (Search Engine Optimization) and gave our website a definite boost in the rankings." Jim Hull, SoCal Soda Blasting, Ventura, CA